Like the seed of the mate tree, Guayakí started small on California’s Central Coast in 1996 by two university buddies. Alex Pryor (from Argentina) first introduced yerba mate to David Karr (from California) while attending Cal Poly University in San Luis Obispo. Fast friends and ultimately soul brothers, Alex and David set out to share yerba mate with the world, recognizing that people were in need of a nourishing source of energy and a healthy dose of optimism. As good fortune would have it, co-founders Alex and David were swiftly joined by three other pioneering partners to round out the original founding group: Don Miguel, Steven Karr and Chris Mann. From two with a vision to five friends on a mission, they channeled their activist mentality to pioneer a revolutionary market-driven regeneration business model that empowers customers to drive tangible change with every purchase. They first sprouted roots in the fertile grounds of San Luis Obispo, California, nestled comfortably between Santa Barbara and Big Sur. This coastline, riddled with good surf breaks and mountains, provided the perfect backdrop for many extended mate gourd sessions while looking for surf or mountain biking the scenic landscapes. As passionate lifestylers, they were intimately committed to holistic living and a business practice that was philosophically aligned with their love for nature and adventure. With a blend of West Coast pioneer spirit and Argentine hospitality, the inspired group took to the road to share mate with all those who would listen. Traveling in a mix of VW vans, pickups and RVs, they took the wheel in one hand and the mate gourd in the other to the four corners of the United States. With a strong brew of yerba mate, good tunes, flowers and genuine hospitality, they encouraged keen samplers to develop a relationship with the yerba mate plant. Now headquartered in Sebastopol, California (a leading hub of craft food and beverage) with a team of cebadores, Guayakí is serving up yerba mate culture and connecting with communities worldwide.
Spinach salads are a summertime must, but they’ll hold their own through all the seasons. This paleo one in particular, put together by the founder of Primal Kitchen®, Mark Sisson, boasts the sweet taste of fresh strawberries, crunchiness of pecans and tang from feta cheese. To add more protein to this salad, you can mix in shredded chicken, sliced steak or chunks of salmon. Yum!
- Primal Kitchen® Balsamic Avocado Oil Dressing
- Strawberries, quartered
- Halved pecans
- Feta or goat cheese
- Sliced avocado
- Your choice of protein: shredded chicken, sliced steak or chunks of salmon
- Layer fresh spinach in a mixing bowl.
- Sprinkle feta and pecans on spinach.
- Add strawberries, avocados and protein choice.
- Top with a generous drizzle of Primal Kitchen® Balsamic Avocado Oil Dressing and enjoy!
Primal Kitchen founder and New York Times bestselling author, Mark Sisson, reminds us to Eat Like Your Life Depends on It. It means that the power of food can lift you up to new heights to find the greatest amount of pleasure, joy and contentment from every moment possible. Mark spent three decades researching and educating folks on why food is the key component to achieving and maintaining optimal health. Once an elite endurance athlete, he lost both health and vitality through an oppressive training regimen and a highly inflammatory diet. He vowed to find a way to be as fit, strong and healthy as possible, with the least amount of pain, suffering and sacrifice required. After extensive research and years of experimenting, Mark regained his health and enjoyment of life by simply changing how he ate. Blown away by the dramatic shifts in his own health that came from simply rethinking his food choices, Mark started to wonder how many tens or hundreds of millions of others might be suffering the same fate. Primal Kitchen® delivers on its promise to provide uncompromisingly delicious condiments, dressings, marinades and vinaigrettes, avocado oils, collagen protein bars and protein shakes that are full of heart-healthy, natural fats, clean protein, and ingredients rich in antioxidants, vitamins and minerals. They are also committed to the highest quality ingredients with products that are free of dairy, gluten, grains, refined sugar, soy and industrial seed oils (like canola, sunflower or safflower). The entire Primal Kitchen collection aims to exquisitely satiate while also packing beneficial fats, high quality, clean protein and nutritional ingredients—like avocado oil, collagen, organic herbs and spices.
Founded on the admiration for blue skies and open air, Blue Sky Beverage Co. has been crafting soda that’s flavored by nature since 1971. Their sodas are made with real ingredients like pure cane sugar, are always caffeine free and come in a variety of cane sugar, zero sugar and organic flavors.
Founded in 1987 by Ric Scalzo, Gaia Herbs is headquartered in Brevard, North Carolina. This beautiful location was intentionally chosen because of its rich soil and climate. Amazingly, over 80% of all plant species in the U.S. can grow in this region. And, the water used to irrigate the farm flows directly from the nearby Pisgah National Forest. Gaia manufactures over 200 herbal products in a variety of consumable products—teas, liquid extracts, liquid phyto-caps, functional powders and syrups. Gaia’s Liquid Phyto-Caps® are a patented technology concentrating liquid extract into the convenience of a capsule. Liquid concentration allows for faster delivery of herbs into the body.
Purity + Integrity = PotencyFueling their passion, Gaia’s process is defined by the belief that purity and integrity equal potency. Their full-spectrum extraction technique was developed to mirror nature. This also means their manufacturing operations go far beyond standardization. Starting with sustainably and responsibly sourced herbs from their own organic farm as well as organic farm partners from around the world, Gaia’s herbs are tested throughout the process.
TransparencyAll Gaia products are fully traceable. A batch ID number on the side of every bottle allows you to enter into MeetYourHerbs.com where you can learn more about each product. From the manufacturing date, purity testing, country of origin of the raw materials, to education on the functional benefits of each herb in the formula—you’ll find a wealth of information about Gaia’s products.
Vital Farms’ founder Matt O’Hayer’s lifelong love for the egg business began as a teenager back in 1968 when he gave up his Providence, RI, paper route in favor of selling eggs door-to-door. Fast forward to 2007, when, after a series of successful business ventures, Matt and his wife Catherine settled back in Austin, TX, and started raising their first flock of 20 hens on a small piece of land south of the city. The “Egg Man” had come home to roost. Their initial goal was to show that humanely raising hens outdoors with access to open pastures (and all the natural goodness found therein) would produce better quality and more delicious eggs—and their early popularity at Farmers’ Markets around Austin showed that to be the case. From there, it was a short leap into grocery stores, with bigger flocks, better understandings and a plan to scale this method of farming to suit the challenges of commercial production, without compromising the ethical standards that they had established. Those ideas became the foundation of the company’s mission. Newly branded as Vital Farms, the company began to grow, adding new farms to their network, and collaborating with animal welfare groups to codify the farming system and standards that it pioneered, in the process creating a sustainable and scalable farming model that would ensure consistency, quality, and accountability. Those same standards are now applied consistently with the roughly 120 independent family chicken farms that Vital Farms works with—a care for the hens, the land that they roam (our pastures are never treated with chemicals of any kind), the farmers, their communities, all the way through to the folks who experience the joy of a perfect egg every time they crack one open! In 2015 Vital Farms ventured their first new category, introducing a superior quality, high butter fat, pasture-raised butter to the market, and adding a group of 90 family dairy farms and artisanal butter-makers to their network. While the standards for dairy cattle are obviously very different from those for the hens, Vital Farms’ commitment to quality, animal welfare, and ethical food production remains true to its founders’ vision and mission. Vital Farms also recently opened its first egg packing facility, ‘Egg Central Station’, in Springfield, MO, close to the heart of it’s production center. True to Vital Farms’ standards, the state-of-the-art facility was built with key features to ensure food safety, crew comfort, and safety and environmental considerations. Today, Vital Farms leads the fast-growing pasture-raised egg category it helped pioneer. What started as a belief that there was a better way to produce eggs, turned into a stakeholder-centric, socially-conscious business operating at the highest levels of quality and accountability.
In 1990, Gary Erickson set off on a one-day, 175-mile bicycle ride with his buddy Jay. As usual, he packed six energy bars for the ride—using the only bar on the market at the time. Halfway through the ride, exhausted and hungry, Gary realized he just couldn’t eat another unappetizing, sticky, hard-to-digest bar. Then and there, in a moment he now calls “the epiphany,” the inspiration for the CLIF® Bar was born. By the late 1990s, the energy bar category experienced rapid growth and consolidation. As huge, multinational food companies began to acquire Clif Bar’s competitors, husband and wife team, Gary and Kit Crawford, were being pressured to sell Clif Bar. In 2001, they made the brave decision to stay private allowing them to develop an innovative business model guided by Five Aspirations—Sustaining our Business, Brands, People, Community and the Planet. With a portfolio of great-tasting food crafted for athletes and active people, they have become a category leader among health and lifestyle bars. Clif Bar’s vision always has been to do business in a better way. Recognizing that food is at the center of everything it does, the company places organic ingredients and organic farming at the forefront of its sustainability efforts. From 2002 to 2016, the company purchased over 800 million pounds of organic ingredients. How Clif Bar works is also critical to its sustainability goals. In 2012, Clif Bar’s headquarters was awarded LEED® Platinum certification, the highest standard buildings can earn as a measure of their sustainability. Through reduction, recycling and composting, the company diverts 85 percent of its office waste from local landfills. Supporting its employees’ work-life balance, Clif Bar provides employees with an onsite fitness center, personal trainers and concierge services such as haircuts and organic produce delivery. Employees can also opt for a flexible workweek and are encouraged to participate in volunteer opportunities during the workday. They also enjoy a sabbatical program, sustainability benefits, and onsite childcare. In 2010, the company implemented an Employee Stock Ownership Plan (ESOP) recognizing employees’ roles in helping build the business. The company has been named best place to work by Outside and Fortune Magazines. Now a household name, and a staple for many athletes, their success is a direct result of their strong roots and dedication to stay connected to the values they started with. Sprouts is proud to partner with a brand that shares the same vision and mission for its employees, community and future generations.
Cascadian Farm was started 45 years ago by Gene Kahn to farm in a way that would not harm the natural beauty of the earth or her inhabitants. Today, that farm has grown far beyond the original footprint and Cascadian Farm is one of the country’s leading brands in organic foods. Always focused on their mission to create better farming practices, Cascadian Farm has become a pioneer in converting conventional farms to organic. The values they have continued to follow, and their persistence to make the world a better place is what makes them such a valued partner to Sprouts. A large focus of their sustainability efforts goes toward a project that benefits not only them, but the world around us. Pollinators are necessary for the reproduction of nearly 85 percent of the world’s flowering plants, including about three-quarters of crop species. Bees especially make it possible for us to enjoy a variety of foods, many of which would no longer be available in the absence of bee pollination. But bee populations are declining and many wild pollinators are faring even worse. A recent analysis by the Xerces Society for example, found that nearly 30% of North America’s bumble bee species may now be at risk of extinction! Visit their Save the Bees website to learn more about their efforts to repopulate the bees. As an added benefit of transparency, Cascadian Farm is enrolled in the Non-GMO Project. With the growing concerns of what is in our food, Cascadian Farm wants you to know what is in theirs. Having all their products enrolled in the program gives customers like you the opportunity to have third party assurance there are no GMOs used in any of their products.
Have you tried to switch from mainstream deodorant or antiperspirant to natural and given up because it wasn’t working? Did you know there is a transition period where odor can actually increase? It can take up to 30 days for our bodies to detox and come back into balance. That’s why EO started the 30-day Deodorant Detox Challenge to help ease you through the transition period.
How to Deodorant Detox:
- Get the supplies: Start with EO deodorant spray and at least six EO deodorant wipes.
- Keep a backup plan: The deodorant wipes are essential to keep you feeling fresh when you’re on-the-go.
- Mind your meals: Certain foods can increase body odor. Try consuming less red meat and alcohol.
- Remember, sweat is good: Sweat helps our bodies come into balance. Don’t be afraid of it!
For more than 20 years, Nordic Naturals has been committed to delivering the world’s safest, most effective nutrients essential to health. Along the way, they have revolutionized omega-3s, pioneering a new definition of fish oil quality as it relates to purity, freshness, taste and dosage to become the #1 fish oil in the United States. In 1984, Norwegian-born Joar Opheim moved to the United States and quickly discovered the pure, omega-rich cod liver oil he had relied on for great health could not be found. He set out on a mission to change the way people perceived fish oil and make the benefits of omega-3s available to a very wide audience. From there, Nordic Naturals was born. Today, Joar still leads the company and is focused on nutrients to keep people healthy. From a range of award-winning omega-3s to probiotics and essential multivitamins, Nordic Naturals is setting the standard for health.