Mindful Consumption: Supporting Sustainability

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Sunrise viewed from the wind turbine complex on the mountain

Thinking about the environment and sustainability? Here are a couple of logos to look out for if you’re looking to up your green-consumer game.

B Corp logos

Certified B Corps

The B in B Corp stands for B the Change, inspired by Gandhi’s call to be the change we seek in the world. Taking the next step in the evolution of capitalism, B Corps work towards using their companies as a force for good in the world. The idea behind this is that business cannot prosper unless the world as a whole prospers. It sounds idyllic, and yet that’s just what B Corps are doing.

Created with a Declaration of Interdependence on July 5, 2006, the B Corp movement has been gaining momentum ever since. There are 2,500 corporations in 50 countries across the globe in 130 different industries. By creating a way to measure social and environmental performance, a B Corp Certified company’s overall positive impact is assessed. When you buy a B Corp Certified product, you’re supporting a company that uses its profits to create a richer climate for all involved. Employees, communities and the environment are treated with respect, and the company holds itself accountable to a higher standard—one that’s Best for the worldTM.


Did you know? Americans comprise 5% of the world’s population and consume 30% of the resources. You can reduce your impact by being a responsible steward! Turning off the water while brushing your teeth can save up to 200 gallons a month!


FSC logo

Forest Stewardship Council

After the 1992 Earth Summit failed to create an agreement to stop deforestation, a group of businesses, environmentalists and community leaders got together to set standards for responsible forest management and create the gold standard. This was the beginning of the Forest Stewardship Council.

Now there are over 35 million acres of FSC-certified forests in the U.S. with 3,954 Chain-of-Custody-certified companies. Through a series of ten principles and 57 criteria, the FSC is able to promote environmentally sound, socially beneficial and economically prosperous management of the world’s forests. Their vision is to meet the current need for forest products without compromising the health of the world’s woodlands for future generations. You become a part of an ecologically minded global movement for healthy tree farming when you buy products with this logo on it.


Fun Forest Facts: Forests cover 30% of global land area with 70% of terrestrial animals and plants living in them. And, the world’s forests store 283 billion tons of carbon in their biomass.