PowHERed by Sprouts logo
PowHERed by Sprouts logo

Fueling athletes on and off the field

We’re on a mission to power women on and off the field whether it’s through healthy groceries or partnerships with the powerhouse athletes and organizations changing the game in women’s sports.

Supporting Collegiate Athletics

In 2022, we celebrated the 50th anniversary of Title IX with 50 NIL sponsorships of female athletes within the Pac-12 and Big 12 conferences. In 2023, we continued our commitment to women's athletics with another nine partnerships with college athletes for Title IX. As we look to 2024 and beyond, we're excited about a renewed commitment to female athletics and look forward to supporting more inspiring athletes.

OUR PARTNERSHIPS

ANGEL CITY FOOTBALL CLUB (ACFC)

ACFC team walking out on the field

We’ve proudly partnered with Angel City Football Club since their inaugural season as their founding back-of-jersey sponsor, cheering them on as they shattered records and expectations for attendance, season ticket holders and game play.

As part of our partnership, 10% of our sponsorship value is re-allocated directly into the Los Angeles community, supporting local causes that provide fresh food access and further children’s nutrition education. Since 2022, we’ve refreshed eight school gardens and donated 1 million pounds of fresh produce and counting!

Big12 logo

COLLEGE CONFERENCE PARTNERSHIPS

Sprouts serves as the official grocer of both the Pac-12 and Big 12 conferences as part of multi-year partnerships with each conference. We are the first-ever presenting sponsor of the Pac-12 Women’s Gymnastics Championships and title sponsor of the Big 12 Women’s Soccer Championship.

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UNIVERSITY PARTNERSHIPS

We're deepening our investment in our communities through direct partnerships with university athletics, supporting season-long activity entitlement games and women's specific programming.

Arizona State University sports logo

Arizona State University

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University of California, Los Angeles

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University of Southern California

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