In 1974, community activist Drake Sadler and fourth-generation herbalist Rosemary Gladstar launched Traditional Medicinals, a medicinal herbal tea company. With the goal of reviving herbalism in North America, they traveled to the source of medicinal plants—often in remote, rural areas. On their travels, they were shocked to discover the poor social, living and working conditions of the mostly indigenous and impoverished herb farmers and wild collectors.Following the principles of right livelihood, the company pioneered a new ethical sourcing model by promoting organic agriculture, developing long-term equitable and fair trading relationships, and investing in these sourcing communities. Over four decades later, their teas are still formulated by herbalists, sourced responsibly and tested for quality by plant scientists. Their purposeful mission continues through your conscious choice to support Traditional Medicinals. Hoping to empower consumers to take responsibility for their own health, Traditional Medicinals believes in creating the highest quality products by considering every step of the process from their farms to your pantry, from sustainability and responsible sourcing, to social business practices. Plant Power for a Better You® isn’t just a tagline—it’s their mission.