Primal Kitchen founder and New York Times bestselling author, Mark Sisson, reminds us to Eat Like Your Life Depends on It. It means that the power of food can lift you up to new heights to find the greatest amount of pleasure, joy and contentment from every moment possible. Mark spent three decades researching and educating folks on why food is the key component to achieving and maintaining optimal health. Once an elite endurance athlete, he lost both health and vitality through an oppressive training regimen and a highly inflammatory diet. He vowed to find a way to be as fit, strong and healthy as possible, with the least amount of pain, suffering and sacrifice required. After extensive research and years of experimenting, Mark regained his health and enjoyment of life by simply changing how he ate. Blown away by the dramatic shifts in his own health that came from simply rethinking his food choices, Mark started to wonder how many tens or hundreds of millions of others might be suffering the same fate. Primal Kitchen® delivers on its promise to provide uncompromisingly delicious condiments, dressings, marinades and vinaigrettes, avocado oils, collagen protein bars and protein shakes that are full of heart-healthy, natural fats, clean protein, and ingredients rich in antioxidants, vitamins and minerals. They are also committed to the highest quality ingredients with products that are free of dairy, gluten, grains, refined sugar, soy and industrial seed oils (like canola, sunflower or safflower). The entire Primal Kitchen collection aims to exquisitely satiate while also packing beneficial fats, high quality, clean protein and nutritional ingredients—like avocado oil, collagen, organic herbs and spices.