For more than 20 years, Nordic Naturals has been committed to delivering the world’s safest, most effective nutrients essential to health. Along the way, they have revolutionized omega-3s, pioneering a new definition of fish oil quality as it relates to purity, freshness, taste and dosage to become the #1 fish oil in the United States. In 1984, Norwegian-born Joar Opheim moved to the United States and quickly discovered the pure, omega-rich cod liver oil he had relied on for great health could not be found. He set out on a mission to change the way people perceived fish oil and make the benefits of omega-3s available to a very wide audience. From there, Nordic Naturals was born. Today, Joar still leads the company and is focused on nutrients to keep people healthy. From a range of award-winning omega-3s to probiotics and essential multivitamins, Nordic Naturals is setting the standard for health.