In 1990, Gary Erickson set off on a one-day, 175-mile bicycle ride with his buddy Jay. As usual, he packed six energy bars for the ride—using the only bar on the market at the time. Halfway through the ride, exhausted and hungry, Gary realized he just couldn’t eat another unappetizing, sticky, hard-to-digest bar. Then and there, in a moment he now calls “the epiphany,” the inspiration for the CLIF® Bar was born.
By the late 1990s, the energy bar category experienced rapid growth and consolidation. As huge, multinational food companies began to acquire Clif Bar’s competitors, husband and wife team, Gary and Kit Crawford, were being pressured to sell Clif Bar. In 2001, they made the brave decision to stay private allowing them to develop an innovative business model guided by Five Aspirations—Sustaining our Business, Brands, People, Community and the Planet. With a portfolio of great-tasting food crafted for athletes and active people, they have become a category leader among health and lifestyle bars.
Clif Bar’s vision always has been to do business in a better way. Recognizing that food is at the center of everything it does, the company places organic ingredients and organic farming at the forefront of its sustainability efforts. From 2002 to 2016, the company purchased over 800 million pounds of organic ingredients.
How Clif Bar works is also critical to its sustainability goals. In 2012, Clif Bar’s headquarters was awarded LEED® Platinum certification, the highest standard buildings can earn as a measure of their sustainability. Through reduction, recycling and composting, the company diverts 85 percent of its office waste from local landfills.
Supporting its employees’ work-life balance, Clif Bar provides employees with an onsite fitness center, personal trainers and concierge services such as haircuts and organic produce delivery. Employees can also opt for a flexible workweek and are encouraged to participate in volunteer opportunities during the workday. They also enjoy a sabbatical program, sustainability benefits, and onsite childcare. In 2010, the company implemented an Employee Stock Ownership Plan (ESOP) recognizing employees’ roles in helping build the business. The company has been named best place to work by Outside and Fortune Magazines.
Now a household name, and a staple for many athletes, their success is a direct result of their strong roots and dedication to stay connected to the values they started with. Sprouts is proud to partner with a brand that shares the same vision and mission for its employees, community and future generations.
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