Earnest Eats
Bar Exam
At Sprouts, the nature of our job allows us to meet and mingle with people who possess some serious passion for great-tasting, good-for-you foods. We've done many interviews with company founders, presidents, and CEOs to get a behind-the-scenes look at their products. But there is no one out there who is quite as earnest as Mark Mandel and Andrew Aussie, co-founders of a company they call, appropriately, Earnest Eats. In the fall of 2011,we had the opportunity to chat up the co-founders and learn a little more about their dedication to providing the best nutrition snack bar on the – something they are doing by "making friends with food, one nut at a time."
If you haven't yet discovered Earnest Eats bars, the first thing you will notice is that they don't look like all the other nutrition bars on the market. They are thick, textured, and very wholesome looking.
"Our food is a clear expression of natural foods," said Aussie who also acts as company president. "Our bars literally offer a farmers market feel: they're like fresh produce in the form of a bar."
Earnest Eats has secured strong partnerships to source the finest ingredients for their products. Simplicity is the key to the recipes of these great tasting bars. Unlike most other bars, Earnest Eats contains only two base ingredients: almond butter and oats. Then they're loaded up with good stuff like nuts, seeds, and dried berries and baked to a wonderful crisp-yet-moist consistency.
Earnest Eats products are made with responsibly farmed, minimally processed whole food ingredients – and it shows. Literally. "The flavor really comes through and we're not afraid to show who we really are," boasts Aussie. Accordingly, Earnest Eats is one of the only energy bars on the shelf to use clear film packaging.
Earnest Eats bars are available in Choco Peanut Butter, Almond Trail Mix, Cran Lemon Zest and Apple Ginger. Once you sample an Earnest Eats Bar, we're quite certain you'll be back for more.
from the October, 2011 edition of Frseh Off the Press
